Hello

I'm a Senior Copywriter and Creative Director based in Perth, and freelancing for Sydney, Melbourne, Perth and Singapore.

Hopefully my work here mostly speaks for me.

I believe you can have your creative cake and eat it too.

You can have ideas that connect and build a brand, and still get incredible, measurable results.

In my 25 years in the industry, I’ve worked on some of the largest integrated accounts in the region.

I love working on everything from big campaignable concepts to complicated copy tasks. I specialise in navigating complex customer journeys, and work in traditional and non-traditional mediums. 

I also love working with smart, collaborative people who want to keep things simple. I’m sure I unconsciously chose half the work here because of the people I worked with on them, as much as the work itself. 

It’s a tricky time. So if you want an experienced creative to get the concept, writing and tone right, please get in touch.

Account experience:

Financial services: ANZ, Citibank, CommBank, CommSec, GE Money, NAB, Westpac, Woolworths Money.

Insurance: AAMI, ANZ Insurance, Australian Unity, CommInsure, HBF, IAG, NRMA, SGIO, Suncorp, Woolworths Insurance.  

Loyalty programs: FlyBuys, IKEA Family, Woolworths Rewards.

Tech and telco: Google, Optus, Sensis, Telstra, Woolworths Mobile.

Automotive: Audi, Lexus, Michelin Asia Pacific, Michelin Australia, Michelin Motorsport, Volkswagen.

Services and utilities: AGL, Australia Post, Austar, Foxtel, Metropolitan Ambulance Service, TRU Energy.

FMCG: Arnott’s, Cadbury Schweppes, Wrigley's.

Not-for-profits: Australian Red Cross, Jawun, Seeing Eye Dogs Australia, St Vincent de Paul's (Vinnies).

Retail and others: Woolworths, McDonalds, Tiger Beer, Tourism Australia.

Agency experience:

2011 - 2020 M&C Saatchi Sydney

2009 - 2010 Freelance Sydney

2008 - 2009 DDB Sydney

1999 - 2008 Rapp DDB Melbourne

1997 - 1999 Echo Mojo Melbourne

1992 - 1997 JWT Singapore