CommBank 100% bespoke apps for business
Getting the attention of top CEOs and CFOs has to be one of the hardest jobs in marketing. Our idea was to take CommBank’s incredible customer data then show how we could use that data for the C-suite’s companies. They couldn’t look away when 100% bespoke apps modelled exactly how CommBank would improve their company’s working capital.
What: Nearly 200% above objectives.
Winner: AdNews Best Use of Data, ADMA, AGDA, Webby Awards, Effies.
What else: My financial services experience includes ANZ, Citibank, CommBank, CommSec, GE Money, NAB, Westpac and Woolworths Money.
The full headline was only revealed when the user pressed their iPad’s home button.
Each 100% bespoke app had personalised insights, copy and design.
