Woolworths Mobile ‘Happy Family Mobile Plans’ product & campaign

Mobiles lead to lots of family dramas. Enter ‘Happy Family Mobile Plans.’ First we designed these products with family-sized value and parental controls, and then created this completely new brand to keep everyone smiling. Our Happy Family of characters have been so successful, they’re still adding life to the typically cold telco category.

What: Campaign included naming, branding, pack designs, pack display, TVC, online video, OOH, radio, print, catalogue, in-store POS. in-store collateral, digital, mobile, social.