The Woolworths Prices Dropped Family campaign
My shopping, cooking brother-in-law Alex was an inspiration for the Dad in this modern family. Originally intended for just a six-week campaign in 2016, the family improved sales and price perception so much, they’ve lasted 4 years, and appeared in about 60 commercials so far. While most retail screams, we showed you can get robust results with humanity and humour.
Campaigns included TVC, online video, OOH, radio, print, catalogue, in-store POS, in-store collateral, digital, mobile, email, social.
‘Pick up the savings’ original 30’ TVC.
‘I’m in that aisle now’ 15’ price and product TVC.
‘Been to Woolies?’ 15’ price and product TVC.
‘I’ll pick up some more’ 15’ price and product TVC.
‘Load her up’ 15’ price and product TVC.