Other financial services
I got my first bank brief on my first day in advertising, and I’ve been writing and conceptualising for them ever since. I started on Citibank Singapore, then spent two decades on the big four in Australia. My highlights are helping lead ANZ from a simple postcard job to a multimillion dollar account, and doing all the direct for the winning CommBank pitch then helping lead it for five years. I’ve worked across every medium, on most banking products and services for consumer, business and institutional banking.
What else: My financial services experience includes ANZ, Citibank, CommBank, CommSec, GE Money, NAB, Westpac and Woolworths Money.
ANZ ‘Engaged’ 30’ radio for personal loans.
Where: Campaign included print, OOH, radio, in-branch POS, in-branch collateral, direct, email, social.
What role: Creative Director.
ANZ ‘A is for ANZ’ direct for financial planning.
Where: Campaign included in-branch POS, in-branch collateral, direct, email.
What role: Creative Director.
Winner: ADMA, Echo, MADC, Caples.
CommBank 'Adelaide Oval’ 30’ TVC for business.
Where: Campaign included in-branch POS, in-branch collateral, direct, email.
What role: Copywriter.
ANZ ‘Coin’ direct for everyday banking.
Featured an actual 1 cent coin.
Where: Campaign included in-branch POS, in-branch collateral, direct, email.
What role: Copywriter.
Winner: ADMA, Echo, MADC, Caples.