Other insurance
As well as a Copywriter, I’ve been a Creative Director on insurance for over two decades - including these three examples for NRMA, Australian Unity and AAMI. Even though they’re for complex products and completely different clients, insurances and target markets, they show my creative philosophy. I believe you can have great, strong ideas that build a brand, and still get great results.
What else: My insurance experience includes AAMI, ANZ Insurance, Australian Unity, CommBank Insurance, NRMA, SGIO, Suncorp and Woolworths Insurance.