Other insurance

 

As well as a Copywriter, I’ve been a Creative Director on insurance for over two decades - including these three examples for NRMA, Australian Unity and AAMI. Even though they’re for complex products and completely different clients, insurances and target markets, they show my creative philosophy. I believe you can have great, strong ideas that build a brand, and still get great results.

What else: My insurance experience includes AAMI, ANZ Insurance, Australian Unity, CommBank Insurance, NRMA, SGIO, Suncorp and Woolworths Insurance.

NRMA ‘Give DIY a try’ 45’ DRTV.
Retention campaign to encourage customers to ‘DIY’ their insurances online.
Where: Campaign included TVC, online video, direct, email, social.
What role: Creative Director.
Winner: ADMA.

Australian Unity ‘Crazy T-bone’ online video.
Acquisition campaign to get young people to sign up for Smart Start health insurance.
Where: Campaign included online video, direct, email, social.
What role: Creative Director.
Winner: ADMA.

 

AAMI ‘Play house’ direct. Just part of hundreds of AAMI campaigns designed to acquire, engage, retain or cross-sell customers; each one made the complex simple and life admin’ (almost) fun. Where: This example included direct and email.  What role: …

AAMI ‘Play house’ direct.
Just part of hundreds of AAMI campaigns designed to acquire, engage, retain or cross-sell customers; each one made the complex simple and life admin’ (almost) fun.
Where: This example included direct and email.
What role: Creative Director.
Winner: ADMA.

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