Woolworths ‘Let’s stick together’ Earn & Learn promotion

In the past, Earn & Learn had just been for the school community. But this campaign got the whole community to stick together. With 100s of millions of stickers redeemed, 20,000 schools rewarded and record brand scores in its first year, this campaign ran for a bonus second.

Campaign included TVC, online video, OOH, LAM, radio, print, catalogue, in-store POS, in-store collateral, school collateral, digital mobile, email, social.